
Hey, fellow creator, I'm Andrew McGuire.
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Note: Every email you get from me will include 🔎 in the subject line.
What to expect from the newsletter
🔎 Every Wednesday morning: You’ll get a deep dive breakdown of how a top creator (or B2B Leader) turns their LinkedIn presence into pipeline—so you can too.
Here’s what I’ll be breaking down into detail:
- How a top creator found the right attention to build their online empire.
- A deep dive into when they started their journey, how they identified WHO to attract and how they enlisted them into their owned audience.
For each edition, you'll get the breakdown with these sections:
- How They Make Money: How did they make their first $1—and where are they now.
- Platform Jumps: Where did they start; when did they jump to the next one—and why.
- The Attention Timeline: Follow along from day 1 to today—and what stood out.
- Attention Attractors: How did they stand out?
- Their Niche: An assessment of what their niche is and WHO they are attracting
- What I'd do Differently: What I'd do to 2-3x their business (and what they are missing)
- How to copy/paste their success: The takeaways you can apply TODAY
A little background on me
- I spent 15 years building Salesforce.com, Zendesk and Duo Security. Over the last 2 years - I've spent 100% of my time learning how top creators and B2B leaders have built their personal brands — and gone viral.
- I've decided to start this newsletter to document (and share with you) how top creators have turned the right attention into pipeline.
- 🚀 I have started helping others as their Personal Brand Growth Strategist. Work with me if you're looking for help to grow your personal brand.
I’m glad you’re here.
– Andrew McGuire
Creator Attention Guy